They always seem to point to Brunswick’s ORAC values as proof that the goji berry they are trying to sell you has great value as an antioxidant when ingested by humans.

However, Brunswick’s official website says this about ORAC values derived in their testing:

“The ORAC assays are performed in vitro, in the test tube, and therefore do not determine the bioavailability within the body. The high ORAC value indicates that the tested sample possesses a high potency of antioxidant activity chemically. “.

What that means is that they don’t actually study what happens in your body when you drink the berry juice, they simply measuer what happens in a test tube; and what happens in a test tube could be completely different from what happens when you ingest it.

Judge for yourself:
Orac testing

Some of these “self hype” sites I’ve visited quote these great sounding clinical studies that espouse the virtues of l. barbarum but when I try to track down the source of the studies… suprise… I can’t find them anywhere.

I’m not saying all research is bad, I’m just saying you have to be careful about the source of the information.

Here’s a comprehensive list of scientific research articles on goji berry (a.k.a. lycium Bararum and Wolfberries).

I haven’t verified the articles themselves, but what I do like about the list is that it doesn’t appear to me that these people are trying to sell me anything… they just seem to be compiling references to articles on the topic of l. Barbarum:

Judge for yourself:
goji - lycium barbarum articles

It featured both sides to the arguement as to whether Goji Juice has enough scientific research behind it to call it a miracle health drink, or a huge waste of your money.

“But until there is more scientific research on goji, Dr. David L. Katz, director of the Prevention Research Center at Yale University School of Medicine and an ABC News Medical Contributor, said he wouldn’t spend his money on the supplement.

Here are just a few quotes from the article:

“If you’re drinking [goji juice] as a health elixir I would say it’s a huge leap of faith,” Katz said.”

But the very same Goji Juice article goes on to say this:

“Dr. H. Leon Bradlow, of the Strang Cancer Research Laboratory in New York, who recently began his own research on the goji berry.

“Natural products have their worth,” Bradlow said. “Half of the medications out there originate from natural products.”

Bradlow said his tests, which have not been published, showed that the juice extracted from the berry prevented the growth of breast cancer cells. He hopes to go forward with his study and test goji juice on lab mice with cancer.

But until the juice is tested extensively on humans with cancer, he said he has no proof that Goji is worth consuming.”

Judge for yourself by reading the entire ABCnews.com article:
“Goji: Health Elixir or Pricey Juice - Click Here!?”.

Most of the so called “research” on Goji has occurred in a test tube, or on lab rats.

Our job here at gojiscientificresearch.com is to hunt down everything we can find about the “magic” property of goji berries and let you decide for yourself if goji juice is really worth $50 a bottle.

Stay tuned…