Some of these “self hype” sites I’ve visited quote these great sounding clinical studies that espouse the virtues of l. barbarum but when I try to track down the source of the studies… suprise… I can’t find them anywhere.

I’m not saying all research is bad, I’m just saying you have to be careful about the source of the information.

Here’s a comprehensive list of scientific research articles on goji berry (a.k.a. lycium Bararum and Wolfberries).

I haven’t verified the articles themselves, but what I do like about the list is that it doesn’t appear to me that these people are trying to sell me anything… they just seem to be compiling references to articles on the topic of l. Barbarum:

Judge for yourself:
goji – lycium barbarum articles